Want a wildly magnetic personal brand that attracts career opportunities?

Of course you do.

 

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Want a wildly magnetic personal brand that attracts career opportunities?

Of course you do.

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You're a leader, and destined for big things. 

But maybe the decision-makers don’t see that yet.

You’ve dedicated your career to building the company’s reputation while putting your personal brand on the back burner. 

 

While your experience and accomplishments are obvious, it's less clear how you'll move from employee of the month to industry icon.

You’ve got a great resume.

But does it communicate the total package of your expertise, values, personality and credibility in a way that clearly states where you're headed professionally?

Probably not.

 

You know you’re a leader, and you’re destined for big things. 

But maybe the decision-makers don’t see that yet.

 You’ve dedicated your career to building the company’s reputation while putting your personal brand on the back burner. 

And while your experience and accomplishments are impressive, the path from mid-level leader to your dream role remains elusive.

You’ve got a great resume.

But if you could articulate who you are—your values, passions and differentiators, you would have a meaningful impact on your industry.

You’ve worked tirelessly to reach this point and are ready for something bigger.

Some people seem to know the secret code for unlocking professional notoriety


Like magnets, they attract success.

You want that same “it factor.”

So you work harder, putting in longer hours, and hope someone notices.

But there is no secret code.

What they have, and you need, is a strong personal brand. 

The competition is fierce, so you need to proactively articulate your unique value and professional journey.

But talking about yourself is weird, right?

What if a professional storyteller looked at all your experience, values, funny quirks, and unique interests and turned them into an easy-to-understand and highly compelling story of who you are and what you bring to the table?

Imagine how empowered you’ll feel when you understand the totality of your professional brand. 

Your reputation precedes you—is it representing you the way you need it to?

Personal Brand Transformations

Let’s set you apart from the crowd

Three options to craft a solid reputation and professional brand so your credibility, experience and unique value speak for themselves.

I build personal brands. 

Some people also call me a professional storyteller.

Hi, I’m Alison.

I’m on a mission to help good people succeed.

After spending 10+ years providing PR support for executives and the C-suite, I’m taking everything I’ve learned to help you get the career opportunities you crave.

This isn’t about becoming an influencer or embracing hustle culture.

It’s about creating a clear professional identity so the gatekeepers and hiring managers can quickly grasp your unique value.

Over the years, I’ve developed a unique approach to quickly determining what aspects of an executive’s experience, values, and perspectives are highly compelling, forming the basis of their personal brand and thought leadership platform. 

Next, I amplify their brand using tools like industry awards, board service, speaking engagements, and social media to get them the recognition and credibility they need to achieve all their wildest career goals. 

Now it’s your turn.

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Catch the attention of the ones that matter with a “we need her” brand identity

Let someone see you for the big accomplishments you’ve already made, unlock new chapters and open doors to a dream career and personal life. 

Then you can inspire others with your story, be a catalyst for change in your community and provide a comfortable life for your family.

A strong personal brand is a powerful tool that can open doors, create opportunities, and provide a significant boost to your career trajectory.

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Ways to work with me

Three options depending on your goals:

THE BASICS

Personal Brand Foundation


Understand your unique value proposition and career journey, and have the words to articulate them clearly and authentically.

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 THE BASICS + CORE MESSAGING

 Visibility Elevation

Get the building blocks of a thought leadership platform to proactively communicate your credibility and unique value to all the right people. 

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 THE BASICS, CORE MESSAGING + PR PLAN

Reputation Amplification

 

Expand beyond Linkedin to actively position yourself as the leading expert in your field. 

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Personal Brand Foundation

This service is the basis of building a personal brand, starting with articulating your unique value and professional journey.
You’ll gain clarity on your worth, understand what you uniquely bring to the table, and be able to communicate your professional narrative effectively, no matter how twisty it has been.

Here's how we’ll work together:

  • 30-minute initial call
  • Custom questionnaire
  • Brand audit

 Investment: $995

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Visibility Elevation

You’ll narrow in on your personal brand and then take it public.
No wallflowers here—with this option, you’ll proactively communicate your credibility and unique value to all the right people, building a network of supporters and fans. 
Get ready to have opportunities knocking on your door.

Here's how we'll work together:

  • 30-minute initial call
  • Custom questionnaire 
  • Brand audit
  • Digital footprint analysis
  • Similar leader research
  • 30-minute strategy wrap-up call

 Investment: $1,995

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Reputation Amplification

You’re ready to articulate your unique personal career journey, values and experience and it’s time to turn up the volume. 

When you’re next, BIG professional move is on the horizon, this is the service for you. With the Reputation Amplifier, you’ll understand your unique value proposition, have the words to communicate it across all your channels and proactively position yourself as the expert in your field.

This one is for the folks who have a big goal and won’t be denied.

Here's how we’ll work together:

  • 30-minute initial call
  • Custom questionnaire
  • Brand audit
  • Digital footprint analysis
  • Similar leader research
  • 60-minute goal setting call
  • Positioning research
  • 30-minute strategy wrap-up call

Investment: $4,500

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What you'll get

Personal Brand Foundation

$995

  • Unique positioning statement that succinctly captures who you are, what you do, and the value you bring to any workplace
  • Personal brand brief outlining what differentiates you, your values, and your strengths
  • Compelling story in the form of a bio that clearly articulates your professional journey
  • LinkedIn "About" section and tagline that authentically communicates your professional experience and attracts in-bound connections to expand your network
  • LinkedIn checklist to maximize your time on the site without feeling yucky
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Visibility Elevation

$1,995

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Everything in Personal Brand Foundation, PLUS:

  • Content pillars and topics to jumpstart your thought leadership campaign
  • Identification of potential brand gaps and strategies to address them
  • Bespoke project plan to manage your brand transformation
  • DIY award nomination workbook 
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Reputation Amplification

$4,500

Everything in Personal Brand Foundation and Visibility Elevation, PLUS:

  • Custom showcase plan: A custom plan to elevate your status as an industry leader
  • Materials and lists, project timeline and tasks to take action on one tactic from your showcase plan

    Tactics can include: 
    Podcast target list + pitch one-pager, Wikipedia page, speaker target list + one-pager, award strategy. etc.
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Here’s how it works:

Step 1: Choose your package

Step 2: All packages will receive an instant email confirmation with a link to schedule your 30-minute initial call.

Step 3: After our call, I’ll send you a questionnaire and a list of documents I need (think resume and current bio.)

Step 4: I get to work building your brand.

My clients have won

This isn't career coaching.

This is personal brand building. 

And you need it to get where you want to go. 


You’re here for a reason. 

Do you want to continue hoping your hard work speaks for itself? 

Or are you ready to work with a professional storyteller so your reputation attracts opportunities, opens doors and breaks glass ceilings?

 

I WANT TO BUILD MY BRAND